Safaricom has upgraded its Home Fibre service, increasing speeds by up to 2.5 times at no additional cost, in a move that signals a deeper repositioning of fixed internet as essential household infrastructure in Kenya’s digital economy.
The upgrade applies across all existing packages, with customers retaining current pricing. Entry-level plans now deliver up to 15 Mbps, mid-tier packages have been lifted to 35 Mbps and 80 Mbps, while premium users will access speeds of up to 400 Mbps, designed for high-demand households and heavy multi-device usage.
The adjustment reflects how home internet usage has shifted from occasional browsing to continuous, high-volume connectivity. Households are increasingly relying on broadband for work, education, entertainment, and smart devices, making speed and stability central to daily digital life.
“As homes become increasingly connected, reliable high-speed internet is no longer a luxury but an essential service for modern living,” said Safaricom CEO Peter Ndegwa. “By upgrading Home Fibre speeds, we are delivering greater value to our customers, strengthening our market leadership, and laying the foundation for smarter, more connected homes and communities across Kenya.”
He added that the upgrade is aimed at improving consistency in performance, particularly in shared households where multiple users stream, attend meetings, and access cloud-based services simultaneously.
Safaricom, which reports coverage of more than 800,000 homes, continues to scale its fixed broadband footprint as demand rises for stable home connectivity, especially in urban and expanding residential areas.
The move also reflects a broader industry shift where telecom operators are increasingly treating fibre internet as a core utility, alongside electricity and water, rather than a discretionary service.
Competition in the fixed broadband market is intensifying, with providers focusing on speed tiers, reliability, and value retention as consumers become more sensitive to performance differences across networks.
Industry trends show rising demand for high-capacity internet driven by streaming platforms, remote working tools, online learning systems, and smart home technologies, all of which require sustained bandwidth rather than basic connectivity.
Safaricom says the upgrade is part of its long-term plan to future-proof households for increasingly digital lifestyles, where connectivity underpins both economic activity and everyday living.
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