Safaricom and Sprite Train University Youth on Digital Skills

Safaricom (NSE: SCOM), through its youth platform Safaricom Hook, in collaboration with Sprite, yesterday hosted the Hook’d on Fresh Masterclass Series at the University of Eldoret, engaging over 300 students and youth from the university and surrounding communities.

The program focused on content creation, digital monetization, and online skills, equipping participants with practical tools to excel in Kenya’s digital economy.

The session featured mentorship from leading industry figures, including musician Collo Blue and dance creator Tileh Pacbro, who shared real-world advice, creative techniques, and strategies to help young creators build a sustainable presence online.

“I am thrilled that Safaricom and Sprite have brought this masterclass to our university. Platforms like Safaricom Hook are not only entertaining but also helpful for studies and research, especially with affordable internet bundles,” said Norman Kipkurgat, a second-year student at University of Eldoret.

The University of Eldoret event follows last week’s first Hook’d on Fresh Masterclass at JKUAT, marking the launch of a nationwide initiative to empower Kenyan youth with digital skills, creativity, and financial literacy.

“The Hook’d on Fresh campaign is designed to equip creators with the skills, tools, and inspiration to succeed in the digital content economy. Today, we also encouraged youth to embrace early saving habits and explore opportunities in tech and the digital space,” said Fawzia Ali, Chief Consumer Business Officer, Safaricom.

The masterclass series will continue to tour universities across Kenya, offering students digital skills and products such as Ziidi Invest and Save, which support their daily hustle and entrepreneurial growth.

In addition, Safaricom and Sprite launched the Hook’d on Fresh User Generated Content (UGC) Challenge, inviting youth nationwide to showcase creativity through short-form videos. Participants can share their “fresh” take on music, sports, fashion, and comedy on TikTok and Instagram, using hashtags #HookdonFresh and #SafaricomHook, while tagging Sprite Kenya and Safaricom Hook for a chance to win prizes.

The challenge features 403 winners across nine tiers, with cash prizes ranging from KES 3,000 to KES 20,000, along with smartphones and data bundles. Winners are selected monthly.

By combining mentorship, creative skill-building, and financial literacy, the Hook’d on Fresh Masterclass Series empowers young Kenyans to innovate, compete, and establish themselves as digital entrepreneurs in Kenya’s fast-growing content economy.